If anyone ever tells you that coming up with a name for your business is hard…they’re absolutely correct. In the course of 3 days we’ve gone over hundreds of names, made really bad puns, and just about drove each other crazy.
SOUTH PARK CHOOSING A COMPANY NAME
We looked at it from all angles. I have a soft spot for puns so I tried that route. Jason went through what I called a “jumble” method of taking words and scrambling them until they formed something relevant. After 3 days, multiple texts from Jason at 8am on the weekend, heated discussions to the point where I questioned whether we’d all still be friends, and several domain/social media searches later, we agreed on “party stadium” (complements of Ivan). The name was an exact description of our product but it also allowed us to expand. We had talked about being a party supply domain and “party stadium” was ambiguous enough to allow for flexibility.
Just for kicks and giggles, here are some of the names we threw around.
Then, a few days later, we decided we weren’t thrilled with “party stadium” – back to the drawing board.
Eventually Jason came up with the name “Moduulis.” We really liked the concept of modular which the dictionary will define as
employing or involving a module or modules as the basis of design or construction.“modular housing units”
MATHEMATICSof or relating to a modulus.
What a sophisticated way of talking about cardboard boxes, right? So we went through the exercise of searching domain names again for ones that weren’t taken and eventually we had to add the extra “u” to ensure availability.
Personally, I like it. It has a very “startup” feel and as mentioned before, it’s a pretty neat way to describe cardboard boxes. It’s short, different, and most of all…available!